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The tourism sector fluctuates as various trends change over time. And, as a tour or activity operator, you should be aware of two emerging trends: international travel and adventure tourism to India. Additionally, you can book Vancouver to Mumbai flight tickets, just browse Tripbeam and get budget-friendly deals on flight tickets. Here’s a closer look at these trends and some ways tour and activity operators can capitalise on them:
According to Expedia India, almost half of Indian travellers prioritise activities-based destinations when making travel decisions. More than half prefer online activity bookings alongside hotel and flight reservations, while 25 per cent book activities on-site. Tour operators can position themselves as destinations for these travellers, appealing to both locals and adventure seekers planning trips around unique experiences. Adjusting marketing strategies to cater to this active market can yield significant benefits.
For tour and activity operators, there exists a thriving market actively seeking diverse experiences. According to Venngage, 88.2% of travellers consider gastronomy a defining element of a travel destination’s brand image. For operators offering food and wine tours, emphasising their role as a “foodie destination” and showcasing local connections can attract more guests.
Being an active participant in social conversations is now more crucial than ever. Raising awareness about your company through social networks is key to attracting travellers seeking activity ideas and wanting to explore your offerings. Deloitte Consulting, LLP, highlights digital channels as a significant “source of inspiration” for trip planning, with around one-third of surveyed individuals starting to daydream about a new holiday while on social sites or seeing a friend’s check-in.
Skift showcases effective strategies employed by leading travel brands on social media, emphasising the value of travel videos, sharing high-quality images, and leading discussions on major platforms like Facebook and Twitter. Think about posting links, pictures, and videos on social media sites and participating in Twitter and Facebook discussions to keep your tours and activities at the forefront of travellers’ minds. You could remain in the thoughts of travellers who are actively seeking out what you have to offer if you employ these techniques. If you are looking for your way to India from the USA, just click on Tripbeam.com and get the best deals.
Having a mobile version available for potential guests to explore and book could be beneficial. For those travellers who would rather browse and make travel arrangements via a smartphone or other mobile device, you must have a mobile-friendly website available. Make sure there is a huge “Book It” button on each page of the mobile site so that the visitor does not have to spend too much time figuring out how to make a reservation—it only needs a few screen swipes and taps to complete the checkout method.
Encourage visitors to make use of nearby accommodations and convenient access to the airport when making travel plans to establish your business as the go-to place for a particular kind of experience. Whether you choose to collaborate with local businesses or simply provide insider information on where to stay and how to get to your destination, the idea is to supply travellers with as much information as possible to make their trip-planning process easier. Consider creating a dedicated page or section on your website with plan-your-trip tips, such as maps, links to local hotels and resorts, and other relevant information that a prospective traveller may find beneficial if they are planning their whole journey. Furthermore, make your bookings for Business class flight tickets to India from Tripbeam to experience luxury and comfort.
Capture visitor attention on your website by incorporating a newsletter signup or encouraging registration for updates, establishing an email list for streamlined communication. Utilise this list to promote diverse tours, share exclusive offers, or provide insightful tips. Emphasise your company as a preferred destination, catering to travellers seeking novel experiences. Employ an online booking system like Peek Pro to efficiently manage customer data and automate personalised email campaigns, simplifying your marketing efforts. Adapt to the trend of activity-based booking decisions by tailoring your strategies to meet evolving traveller preferences.
As travellers progressively focus their reservation choices on experiences rather than particular locations, advertising campaigns must change to meet this need. Implement these guidelines and methods to capitalise on the increasing trend of activity-centric travel while also effectively engaging with today’s changing travel preferences. Also, check out Tripbeam for booking cheap tickets to India from Canada for seamless and affordable travel experiences.
Also Read: Exploring the Surge of Agritourism in India and Future Prospects
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